Good product detail pages will almost certainly include high-quality images, a qualitative product description, a list of specifications, a price. Read about some of the best product page designs on the internet and The exceptional detail of the "Stylist Notes" and "Size & Fit" sections. The purpose of a product description is to supply customers with details around the features and benefits of the product so they're compelled to.
To configure these names, visit the Admin section of the Google Analytics Web Interface, select the view profile and click on Ecommerce Settings. Follow the Ecommerce set-up instructions to label each checkout step you intend to track. Push your transaction details into the Data Layer using the purchase action, along with an event that will fire an enhanced ecommerce-enabled tag. In this example, the transaction details are known at the time the page loads, and will be sent with a pageview when the gtm.
The example below shows how to measure a product detail view with product impressions from a related products section:. This object should use the data layer syntax shown earlier in this guide, for example:.
For details, see our Site Policies. Last updated July 24, Guides Reference All Products. Overview Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Enabling Enhanced Ecommerce In most implementations, you should enable Enhanced Ecommerce on each of your Universal Analytics pageview or event tags.
As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it. Therefore, I like to think of product descriptions as storytelling and psychology , incorporating the elements of both prose writing and journalism.
Competition is getting too fierce. It must be great! Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy.
Consumers shop on their own time, in their preferred channels and compare across stores and prices. Get the study now. Product descriptions play a huge part in generating sales.
But what should they say? How long should they be? What format is best? How do I make them rank high in search engines?
We suggest using the following template to ensure you are crafting the best product description. Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and following this process is the first step in crafting a compelling product description:.
These questions are great to use as your product description template when you want to accurately describe your best items. Now it is time to craft your product description. Here are a few ideas and examples to help get you started. Retailers will sometimes separate these customer images in a special section.
ThinkGeek, the specialty retailer, does this on the bottom of many of its product detail pages. ThinkGeek has a section at the bottom of some of its product detail pages for customer-submitted product photos. For several years various studies have reported, even ballyhooed, the value of including customer reviews and ratings on ecommerce product detail pages. Back in , Shopify reported that studies show results from a percent boost in sales to a percent increase when reviews were added.
More recently, iSenseLabs cited a study from MarketingProfs showing that, perhaps, 70 percent of shoppers will read reviews when they are available. Yet, according to the iVentures findings, only 55 percent of the online sellers reviewed offer customer reviews and only 52 percent included a customer-driven rating system. Thus, reviews and ratings could be a differentiator for your store.
It is common for a Newegg product detail pages to include thousands of product reviews. Ecommerce is not new. Folks have been shopping online for more than a decade.
Nonetheless, it is still important to reassure shoppers. Nasty Gal includes its return policy information on its product detail pages. Having a liberal and open return policy and proudly showing that policy on product detail pages may be one way of helping to build trust. As such, some online sellers have started to add a returns or shipping and returns sections to product pages.
Here are a few examples, in no particular order. A close cousin to return policies is shipping information.
Enhanced Ecommerce (UA) Developer Guide
Are you visitors getting lost or frustrated when they get to your products pages? Utilize these 17 actionable tactics to build product detail pages. A well-designed and optimized product detail page is your sales pitch and will convince your prospective customers to purchase the product. Testing product detail pages is a special case. The product detail page template is often the most detailed “single page” on an ecommerce site.